Guest Podcasting Is The #1 Evergreen Marketing Campaign of All Time

I know. It's a bold statement! But it's true.

Pound-for-pound, I have never seen a marketing campaign that produces so many wins, with so little effort.

For starters, it's one of the best ways to build credibility and get direct access to an engaged audience at the same time.

But there is a catch...

Because more and more coaches and practitioners are jumping on the bandwagon, it's becoming more and more difficult to land interviewing slots.

In this One-on-One Implementation Program, you'll get everything you need to find, pitch, and be a badass guest on podcasts.

• Discover how to identify the right shows for your message.
• Learn how to approach hosts in a way that builds trust and gets you the interview.
• Master how to share your message in a way that frames your credibility while growing interest in your offering.
• Build a Badass back-end process that converts listeners into clients.

A profitable podcast guesting campaign has many moving parts. You can try and figure all this out by trial and error - and those errors will be out there, searchable and findable, and visible in your bank account, for years to come - or, with my help, you can do it right from the start.

This Is NOT A Course

This is NOT a self-paced online course with limited access to a mentor where you have to figure out stuff on your own. The problem with self-paced courses is that they usually sit on the shelve, collecting dust.

This is NOT a community-based program either. The problem with a lot of group programs where “implementation” is a goal, is that you move at the speed of the slowest participant, OR the entire group moves too quickly and the slow horses drop off and give up.

This is you and me.

I will PERSONALLY work with you to IMPLEMENT and secure the entire Perpetual Rainmaking System® in your own business so that you can focus on doing your work and stop second-guessing if you’re doing things “right”.

When you IMPLEMENT (not just “understand”) Book Yourself Solid®, you will increase your revenues and sign more clients. It’s as simple as that.

In the first week, we’ll Set The Stage so I can make the right prescriptions. I’ll ask you a lot of questions and together we'll plot your implementation plan.

We’ll meet up after that every week and - whenever necessary - we will iron out kinks in real-time.

There Are THREE Prerequisites

#1: You MUST have an existing service-based business, with a clearly-defined target market. This is not for total newbies. You must have an existing offer that you've actually sold.

#2: You MUST be a DOER.  It’s very important for the success of the IMPLEMENTATION PROGRAM that you are an ACTION TAKER. I have witnessed students delay their own success and self-sabotage by spending days and days refusing to take action. 

We just don’t have enough time for that.

If you have questions like “when will the calls take place” or “how long is the waitlist” or say things like “my business is different because my target doesn't listen to podcasts”, then this is not for you.

Success leaves clues, and so does success aversion.

#3: You MUST join the waitlist and set up the "Audition Meeting". Due to the one-on-one nature of the program, I have to be selective in who I work with. We will both use the no-strings-attached "Audition Meeting" to decide if we would like to work together.

Here's what we'll cover:

A 9-week, highly practical implementation program to help you shape and ship your profitable podcast guesting lead generation system.

Booking System

Please Note: If you've already completed the 7-Day Guided Pitching Sprint you already have the foundations of your Booking System in place and we'll spend Week 2 reviewing and refining it where needed.  If you haven't enrolled in the Pitching Sprint yet, you will automatically be enrolled at no additional cost.

WEEK 1

Planning

We'll spend the first-week taking inventory of the assets you already have so that we can leverage them. And then we'll come up with a plan to implement your Perpetual Rainmaking System.

WEEK 2

Get Booked

There are thousands of podcasts out there. 99.99% of them will NOT work for you. You need to be very selective if it's going to make a difference for your business. What’s more, good podcast shows reject 90% of the pitches they receive. 

In this step, I’ll help you craft and implement a getting-booked workflow tailor-made for you and your desired outcomes and goals. And I’ll help you refine your pitches to increase your acceptance rates.

• Define your audiences (hosts and listeners)
• Craft your messages (spark statement, signature topics, CTA - good/better/best)
• Build your media kit (outline, examples, Canva templates)
• Update your online footprint (website pages, LinkedIn, vanity SM)
• Create your pitch hot list (criteria, research, directories, platforms)
• Write your pitch emails (cold and warm pitches, follow-ups, examples)
• Write your platform pitch messages (examples, follow-up)
• Create your pitch implementation action plan (workflow, warmup, tracking sheet)

Lead Generation System

WEEK 3 - 8

Build Your Money-Making Backend System

Appearing on a podcast and making a great impression is only part of the equation. Just as important is having a system to turn listeners into website visitors, leads, and clients.

In this step, I’ll help you design a low-tech low-cost backend system that you can scale as your business grows.

• Plot your client's journey
• Create your engagement gifts (lead magnets, checklist)
• Write your nurturing emails
• Build your gift landing page(s)
• Embed your email capture tool
• Setup and link your scheduling tool

Ace Your Interviews

Once you get booked on a podcast, you want to make sure you’re the best guest possible and that you make a professional impression in all your interviews.

In this step, we’ll cover the essential behaviours of podcast guests who stand out and earn a reputation as someone well worth interviewing again. I'll also show you ways to develop a helpful, appreciative, and professional relationship with your hosts so that you’ll be invited back for further interviews and get referred to other podcast hosts.

• Recording tech setup
• Pre-interview preparation
• Interview etiquette and conduct
• Post-interview follow-up
• Interview practice runs

Promote Your Interviews

For your guest appearances to make an impact on your business, you have to boost the value of every guest podcast interview you are featured on, both immediately and in the long term. 

In this step, I’ll help you designs a Badass promotional plan so that you’ll attract more listeners to your podcast interviews and more followers on your social media. You'll also learn ways to capitalize on your podcast interviews and attract more leads long after the initial broadcast has taken place. And you’ll learn how to repurpose your interview into all sorts of valuable online content.

• Pre-recording promotion
• Recording day promotion
• Release day promotion
• Media page update
• Repurpose and profit

WEEK 9

Debrief and Refine

In this final step, I show you how to debrief every episode and how to keep getting results from your podcast guest bookings.

What's Your Investment?

To make the program more accessible to people in southern Africa, the monetary investment is just $595 upfront. And there is an Installment Plan of 8 x weekly $85 instalments if you'd like to ease the pressure on your budget.

Let me put your investment into perspective...

If you were to hire a professional podcast booking agency you'll pay anywhere in the region of $500 - $1 500 for them to book you on just two podcasts a month. That's just the bookings. They don't give you any help with the Lead Generation System. You have to figure that out on your own.

Here's How I'll Support You

Set The Stage Session

• Review your objectives and goals and craft the outline of your campaign plan.
• Your line in the sand
• Next Actions
• Recording of the session

Stepping Stone Mentoring/Training Sessions

For each stepping stone that we've plotted out in the Setting The Stage Session, you'll have the option to book a 60-minute training/mentoring session. The agenda will vary but usually, we'll do the following:

• Review progress
• Set the plan
• Next Actions
• Recordings of the session

UNLIMITED 15-minute Focused Action Sessions (Available for 9 weeks From Enrollment)

• Fieldwork debriefing AND troubleshooting
• Next steps
• Recordings of the session

9-Weeks On-Demand Support

• Unlimited text support (WhatsApp only).

YOUR BADASS SUCCESS GUARANTEE...

It’s simple. If you do all the work, schedule and attend your 1:1 sessions, and ask for help when you need it... and you haven't implemented your Perpetual Rainmaking System within 9 weeks from starting... I'll work with you until you do!

Why? Because I care about you making real progress, and getting real results.

If you put in the work and go through the process, you WILL land guesting gigs and you WILL have a solid podcast guesting system in place that will build your thought leadership, amplify your impact, and fill your client pipeline.

In a nutshell: You'll have a Perpetual Rainmaking System that makes you come alive.

I can confidently say this because I've seen it work for previous participants. And for myself. So, in case you’re wondering… Yes, I’ve got you covered!

Not sure if podcast guesting is a fit for you and your business?

Book A FREE Podcast Guesting Brainstorming Session

Set up a FREE Brainstorming Session to find out if, and how, podcast questing can help you build your Go-To Expert status. And help you fill your client pipeline.

About Your Mentor - Di-Di "The Rainmaker" Hoffman

I have started three brick-and-mortar businesses. Two were very successful and were sold for a nice profit. I lost a bundle (relationships, pride and money) on the third. I have also started four online businesses. Two are still going strong. The other two I closed because I became bored with the work.

Building seven businesses have been a very hard and emotional journey for me. I wouldn't trade my experiences for anything in the world. It was and still is, the best personal development journey I could have asked for.

I've made every (dumb) mistake in the book. Now, you can learn from my embarrassing mistakes, without having to suffer the pain yourself.

I'm also the host of The Badass Wellness Coach Show and I've been a guest on other podcasts.

Why I'm Doing This

I've seen way too many well-qualified coaches doing exceptional work but living below the poverty line. Or struggling to make ends meet because they don't know how to create visibility and credibility. It breaks my heart and I'm on a mission to help as many coaches and wellness professionals boost their visibility and credibility with podcast guesting as I possibly can.

High-Touch Private Tutoring/Mentoring Model

Because I know that many of my students are bootstrapping their businesses, and they have more time than cash on hand, I've chosen a high-touch Private Tutoring/Mentoring model to help them establish themselves as the Go-To Expert in their fields. Not just because it delivers better results, but also because it allows me to tailor the material to you and your situation.

I've chosen to price this program at a level that puts it within easy reach of coaches within my beloved southern Africa. And, to put it within reach of any bootstrapped budget, I've included an easy instalment plan. I know doing this makes it a steal for coaches in most Western countries, but I'm comfortable with that.

There is, however, one big drawback of this model: the time demands of private one-on-one tutoring and mentoring, coupled with Third World pricing, though ideal for students from all over the globe, resulting in demand outstripping the supply and therefore the program has a Waiting List.

Let's Do This...

So, are you ready to accept your Mission to BUILD YOUR CREDIBILITY AND ONLINE VISIBILITY so you can start generating cash flow and clients and build a thriving practice that does work that matters?

Then what are you waiting for... 

JOIN THE WAITLIST

Then set up your no-strings-attached "Audition Session" to see if we are a fit.

ANY QUESTIONS?

Pop an email to Di-Di at help@badasspreneurs.com and ask away.

Not sure if podcast guesting is a fit for you and your business?

Book A FREE Podcast Guesting Brainstorming Session

Set up a FREE Brainstorming session to find out if, and how, podcast questing can help you build your Go-To Expert status. And help you fill your client pipeline.