The Badass Podcast Guesting Blueprint

The Badass Podcast Guesting Blueprint

Guest Podcasting Is The #1 Killer Content Marketing Tactic of All Time

I know. It's a bold statement! But it's true.

Pound-for-pound, I have never seen a tactic that produces so many wins, with so little effort.

For starters, it's one of the best ways to build credibility and get direct access to an engaged audience at the same time.

But there is a catch...

Because more and more people are jumping on the bandwagon, it's becoming more and more difficult to land interviewing slots.

In this Mastery Course, you'll get everything you need to know to find, pitch, and be a badass guest on podcasts.

  • Discover how to identify the right shows for your message.
  • Learn how to approach hosts in a way that builds trust and gets you the interview.
  • Master how to share your message in a way that frames your credibility while growing interest in your offering.

Here's what we'll cover in this course:

Module 1 – How to Be A Sought After Podcast Guest

Podcasts convey helpful information in a relaxed, conversational way, and appearing as a podcast guest can have a massive impact on your credibility and visibility.

In this first module, you'll learn how to cultivate a positive mindset and set specific goals, so that you can confidently and intentionally set in motion your guest podcasting strategy

Module 2 – Find the Perfect Podcasts

There are thousands of podcasts out there, but you need to pick relevant ones to be a guest on if it's going to make a difference for your business.

In this module, I’ll show you how to create a list of podcast hosts who broadcast to relevant target audiences, so that you can start cultivating relationships with those hosts.

Module 3 – Draft a Standout Pitch

After defining your target market and the podcast shows you’d like to appear on, the next step is writing a winning pitch.

In Module 3, I’ll show you how to put together a pitch that resonates with your host's target audience, so that they are excited to interview you.

Module 4 – Customize Your Pitch and Get Booked

With a general pitch prepared, it's time to approach the podcast hosts with a pitch that's customized to each audience.

In Module 4, I'll walk you through what you need to do to get booked as a guest on each of your target podcasts so that you can start getting your message out to the world.

Module 5 – Prepare for Your Podcast Interview

A successful appearance as a guest on a podcast starts with preparation.

In Module 5, I’ll discuss what you need to do to prepare for your interview so that you will feel confident and stay focused on the needs of your host's podcast audience. I'll also show you how to set up the appropriate technology so that you come across as a professional podcast guest. And I'll teach you ways to prepare yourself and your contribution so that you will feel confident and stay focused on serving.

Module 6 – Be A Good Podcast Guest

Once you get booked on a podcast, you want to make sure you’re the best guest possible and that you make a professional impression in all your interviews.

In Module 6, we’ll discuss the essential behaviours of podcast guests who stand out and earn a reputation as someone well worth interviewing again and on other podcasts. I'll also you'll show you ways to develop a helpful, appreciative, and professional relationship with your host so that you’ll be invited back for further interviews and get referred to other podcast hosts.

Module 7 – Maximize the Value of Your Podcast Interview

For your guest appearances on podcasts to make an impact on your business, you need to ensure the widest publicity coverage and visibility possible.

In Module 7, you’ll explore ways to increase the value of every guest podcast interview you are featured on, both immediately and in the long term. You'll get the best ways to use social media for maximum publicity so that you’ll attract more listeners to your podcast interviews and more followers on your social media. You'll also learn ways to capitalize on your podcast interviews and attract more leads long after the initial broadcast has taken place.

Module 8 – Review and Refine

In this final module, I share some additional tips on how to keep getting results from your podcast guest bookings.

What's The Investment?

Estimated Time Required: 3 - 6 hours (including 1:1 mentoring/coaching calls)

To make the course more accessible to people in southern Africa, the monetary investment is just $297. And there is an Installment Plan of 3 x $110 instalments if you'd like to ease the pressure on your budget.

If you become a BETA STUDENT TODAY the investment is just $97. That's a massive $200 saving! (see below)

Your Badass Bonuses

#1: Two Private One-on-One Tutoring/Mentoring Sessions. 

Most online courses don't have private one-on-one mentoring. When you enrol in Podcast Guesting For Wellness Professionals: How To Build Your Brand and Credibility The Badass Way, you'll get two one-on-one sessions to help you implement the material and learning in your own business. Valued at $600.

#2: Lifetime Material Access

Never worry about losing access to the course materials. When you enrol, you have a lifetime membership to all the online materials. This includes all updates and upgrades so you can always make sure you know what is and what is not working in the world of business growth planning.

Your Badass Guarantee

The "Why Don't You Give It A Try?" Unconditional Satisfaction Guarantee

I’m not asking you to decide yes or no today, I'm asking you to make a fully informed decision. That is all. The only way you can make a fully informed decision is on the inside, not the outside.

Get on the inside and if at any time you are not satisfied with the level of service you're receiving from me, you can request a full refund. Now, I'm not guaranteeing that you are going to hit YOUR learning goals in our time together. After all, I don't know you, your goals, and your situation. But I am guaranteeing that you will get $500 worth of value and support from me. If you don't feel like I gave you that level of service, I'll PayPal your money back, the day you tell me I suck.

Best case, you create your own business growth plan and start growing your business. Worst case, you tell me I suck, I pay your money back, and you get the course for free.

Why Don't You Give It A Try?

Both options, Yes or No, are risk-free but only one of them will help you achieve your goal, so which risk-free decision do you think will be more likely to get you to where you want to go?


Because of the intimate 1:1 nature of the work I do with students, I only enrol a MAX of 5 new students into the course every month. 

This means there is a Waitlist with new spots opening up every week as students complete the course.

When you join the Waitlist, you'll get the opportunity to tell me if completing the course is a high priority or not. Based on that I'll notify you when a spot will open for you.

And don't worry, you are under no obligation to take your spot when it opens. 


Course Participation Logistics

Estimated Time Required: 3 - 6 hours (including 1:1 mentoring/coaching calls)

Online Learning Hub Access: Lifetime

1:1 Zoom Mentoring Sessions: 2 sessions

Time frame to complete Mentoring Sessions: 8 Weeks from enrollment.

Monetary Investment: $297. Or 3 x $110. 


I'll reply within 24-hours with your next steps and an estimate of when a spot will open.

Listen to what Nosipho says of her BETA STUDENT experience...

Nosipho M, wellness coach and founder of Intentional Living shares her Beta Student experience.

About Your Instructor - Di-Di "The Rainmaker" Hoffman

I have started three bricks-and-mortar businesses. Two were very successful and was sold for a nice profit. I lost a bundle (relationships, pride and money) on the third. I have also started four online businesses. Two are still going strong. One I sold to a competitor for a nice profit. The other one I've turned into a rewarding side-hustle  (hobby).

Building seven businesses have been a very hard and emotional journey for me. I wouldn't trade my experiences for anything in the world. It was and still is, the best personal development journey I could have asked for.

I've made every (dumb) mistake in the book. Now, you can learn from my embarrassing, brutal, f-ups, without having to suffer the pain yourself.

I'm also the host of The Badass Wellness Coach Show and I've been a guest on other podcasts.

If this Mastery Course helps just one coach avoid suffering as I did, helps them become highly sought after guests, and accomplish their dreams, it will be all worth it.

Why I'm Doing This

I've seen way too many well-qualified coaches doing exceptional work but living below the poverty line. Or struggling to make ends meet because they don't know how to create visibility and credibility. It breaks my heart and I'm on a mission to help as many coaches and wellness professionals boost their visibility and credibility as I possibly can.

I'm semi-retired and used to travel extensively in southern Africa collecting field data about our endemic medicinal flora. Covid travel restrictions have dampened my appetite for travelling. So, I have time on my hands. And what better way to spend it than to invest in growing the people and profession I'm passionate about.

High-Touch Private Tutoring/Mentoring Model

Because I know that many of my students are bootstrapping their businesses, and they have more time than cash on hand, I've chosen a high-touch Private Tutoring/Mentoring model to help them build their own thriving online coaching practice. Not just because it delivers better results, but also because it allows me to tailor the material to you and your situation.

I've chosen to price this course at a level that puts it within easy reach of coaches within my beloved southern Africa. And, to put it within reach of any bootstrapped budget, I've included an easy instalment plan. I know doing this makes it a steal for coaches in most Western countries, but I'm comfortable with that.

There is one big drawback of this model: the time demands of private one-on-one tutoring and mentoring, coupled with Third World pricing, though ideal for students from all over the globe, resulted in demand outstripping the supply and therefore the course has a Waiting List.

Let's Do This...

So, are you ready to accept your Mission to BUILD YOUR CREDIBILITY AND ONLINE VISIBILITY so you can start generating cash flow and clients and build a thriving practice that does work that matters?

Then what are you waiting for... 


I'll reply within 24-hours with an estimate of when a spot will open and further directions.


Pop an email to Di-Di at and ask away.

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