Journal How To Forever Banish Client Scarcity and Cash Flow Droughts From Your Business

How To Forever Banish Client Scarcity and Cash Flow Droughts From Your Business


How Many Times Have You Had This Nightmare?

It’s 2:30 am. You’re tossing and turning, unable to sleep, exhausted, yet wide awake. You can’t shake the dreadful sinking feeling in the pit of your stomach. The irritating little voice in your mind keeps asking the same questions over and over…

“It’s five days till the end of the month. How are you going to pay the bills? How are you going to make ends meet?”

“What if this never works?”

“Can you afford to make another mistake?”

“Why does it seem so easy for everyone else?”

You crunch the numbers in your head. Over and over again… “I have to find a client. And fast…But WHO…and HOW am I going to enrol them?” 

You’ve tried everything your marketing coach recommended. Exhausted all your friends and family. Tapped out your referral network. And the newsletter subscribers aren’t biting.

You’ve tried the fancy funnels, automated tech, live videos, name it. Nothing seems to be working.

Try as hard as you can, you can’t see where the next client is coming from, and it’s driving you nuts.

It seems everyone else is in on some secret. You’re seeing them posting client wins, celebrating big follower gains, and sharing pictures of their latest vacation. 

So what are you missing? What have they figured out that the tens of thousands of investments in coaching and courses haven’t uncovered for you… yet?

This nightmare STOPS now! There is another way of getting clients...

And it’s going to be right up your alley because it is based on the basic principles of human interaction that drive everything in our lives.

Introducing The Chief Rainmaker

In ancient cultures, the ☔ Rainmaker was highly regarded because he or she was the one with the magical powers to bring the rain to nourish the crops to feed the people.
Without the rain, the people would weaken, die, or have to move elsewhere.

Today, Rainmakers are individuals who have an almost uncanny ability to generate new business, attract clients, gather referrals, or otherwise help their businesses succeed. In other words, they know how to generate cash on demand. Almost magically.

In Business, Cash Is ALWAYS King

Irrespective of the size of your business cash is always king. Clients are the people that bring cash into the business. No clients, no cash. No cash and your business will wither and die. Just like the crops.

Cash is the AQUA VIVA - life blood - of a business.

YOU and I, the business owners, are the Rainmakers. And whether we're comfortable with it or not, we have to accept that role. 

The cool thing is, once you get the hang of it, being the Rainmaker becomes the most fun, adventurous and rewarding role you’ll have in your business.

Four Common Myths That Might Be Preventing You From Becoming A Badass Chief Rainmaker

#1: Thinking That Rainmaking Is Hocus Pocus

As I've mentioned above, business rainmaking is based on the basic principles of human interaction that drive everything in our lives.

When you embrace your Rainmaker role, you make it your mission to connect with your ideal prospects in a heart-centred way that makes them feel safe enough to share their innermost problems with you.

And when you can solve their problems in a way that builds their trust and creates a positive emotional experience for them, you will change their lives.

And when you change theirs, you will change yours… tenfold.

#2: You Are Born A Rainmaker

This is not true. Rainmaking is not something you’re born with, it’s a learned skill.

Even in ancient cultures, you weren't born with it. It was a transferable magical power. You were selected and then you had to complete the tribe’s rainmaker initiation training to become the rainmaker.  

#3: Rainmaker Initiation Training Is A Baptism Of Fire

The day you and I decided to start our own business, we handpicked ourselves to become the Rainmaker. But then we delay starting our training because we think that it is going to be too complicated. Or too time-consuming. Or too expensive. Or that it will be a baptism of fire.

The reality is that the initiation is actually quite simple. Even in ancient cultures, Not always easy. But definitely always simple.

#4: Rainmakers Have To Sell Themselves

Your objective as Rainmaker is quite simple: Get your dream clients to like you, trust you, and buy YOU. And the emphasis on buying YOU is VERY important.

When your product is expertise people buy you BEFORE they buy whatever it is that you are selling.

Even though Rainmaking is about getting people to buy YOU before they buy your services Rainmaking is NOT about selling yourself. That’s an old cliche. that only applies if you're in the sex trade, or if you’re a salesy leg humper on social media.

First selling themselves is something you’ll never ever see a rainmaker do.

Here's why...

In an expert-based business, you cannot sell yourself to others. You have to get others to buy you for their reasons and on their terms. In other words, rainmakers must be able to influence. And the really good ones, don’t even influence. They inspire.

Rainmaking Is Not A Fad. It's Based On Timeless Principles

One of the core values that Rainmakers uphold is that they value their business relationships as much as they do their personal relationships. Their credo is "Relationship first. Doing business, second."

Doing that is easier said than done. Especially in the crowded and noisy online space. And especially when you need the sale to make ends meet.

Fortunately, there are three time-tested levers that Rainmakers use to build long-lasting and mutually beneficial business relationships.

Lever #1: Be likeable

Smile, mind your manners and be respectful of others. People don’t buy from jackasses. 

This is commonsense. But for some reason, commonsense is not that common anymore. 

Lever #2. Connect in an authentic way.

This is not the same as building rapport which can be manipulative and emotionally draining. Both for you and your prospect.

Connecting is about initiating and building real human connections with the purpose of first providing real value to the other person.

The more connected people feel to you, the more comfortable they will feel sharing information that will reveal their innermost problems.

Lever #3: Solve the problems you’ve uncovered

One of the immutable laws of the universe is that when you give to others, you are rewarded tenfold.

Problem solvers are the champions of the business world. The motto they live by is, “By helping others get what they want, I will get what I want.

How To Become The Chief Rainmaker

Becoming the Chief Rainmaker is a simple process:

  1. Embrace your Chief Rainmaker role and wear the robe with pride.
  2. Build your own Badass Rainmaker Quest Model.
  3. Survey the territory and plot your own Rainmaker Quest Map.
  4. Then you move forward at your own pace in the direction that best suits your situation. Stepping onto the first stepping stone and mastering it to the best of your ability. Then surveying the territory to see what's changed and then setting foot on the next stepping stone.
  5. Rinse and repeat Step 4 until you reach your holy grail.

Step 1 - Embrace Your Chief Rainmaker Role

The first step in becoming the Chief Rainmaker is to accept that you, the business owner, are responsible for bringing clients into the business. That means - YOU ARE THE CHIEF RAINMAKER and you have to embrace this role. And wear the robe with pride.

To determine whether rainmaking will be a fit for you and your business, see how many of the following you agree with:

  1. My 'product' is selling my expertise to help clients solve their problems.

  2. I'm having my fair share of sleepless nights worrying about where my next client is coming from.

  3. I would love to have a business with a consistent and predictable monthly income that's way more than my expenses.

  4. I place a high value on building meaningful business relationships.

  5. I aim to be the best I can be in what I do and I pride myself on the results I help my clients get.

  6. I like the idea of being the Rainmaker but I'm not the salesy type.

  7. I believe that the best way to grow my business is to grow and improve my own business skills. 

How'd you do?

If you agreed with most of those statements, you are a Rainmaker at heart. Just like me. And I hereby invite you to join our ranks with a joyous heart.

Say "YES I'm in". Complete the next two short steps, and your whole world changes. Almost overnight.

You get to enjoy peace of mind, confidence, and a sense of security. Knowing with great certainty, that your business is following a proven trajectory that will bring in a predictable flow of high-quality new clients. And with them, they bring a predictable positive cash flow.

Well done! You've completed STEP 1!

What are you waiting for? Let's get started with STEP 2 



How To Become A Rainmaker

Step 1: Will The Rainmaker Model Work For You?

You can either do a self-assessment or you can jump onto a quick Zoom call.

Step 2: Write Your Quest Plot

Your Quest Plot is a fun adventurous way of writing out your business concept.

Step 3: Map out Your Quest Map

Our brains love a plan. Your quest map gives your brain a concrete plan to work with.

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